depth understanding of your users, and let your design as much as possible to adapt to the core user scenarios.


in 2014, I was still in college, then often go out need to take a bus, every time I go out when the bus will be curious when the bus station, if there is a App can look at the.

then the classmate recommended, called a "mobile line paper" App, then quickly download experience a. After a period of use, this App can meet the basic bus real-time query. But it didn’t take long for me to delete the app.

why did I delete this App?

let’s take a look at the home page


let’s take a look at its classification structure


features more than 10 different categories of entry, allowing people to choose inefficient

does not feature classification based on user scenarios, such as real-time bus and parking services are not at the same time the use of the function of the scene

picture and color mix and text scrolling continuously in the snatch visual focus, prone to visual fatigue

because there are more than a dozen functions so that it can still be tolerated, but when you enter the function of hundreds of times, the problem is very serious.

that if you want to optimize, the idea is how?

1, first of all to find out who the user is what circumstances will use what function?

2, according to the user scene to function classification.

3, how to display information?

1, first of all to find out who the user is what circumstances will use what function?

see "mobile line show" home of more functions and complex, but in general is a comprehensive tool of Travel + traffic information APP. The user oriented scene of the main 3 categories:

public transport: real-time bus, taxi inquiries, subway information

long-distance passenger transport: passenger tickets, railway information, aviation information


car service: parking service, traffic information, traffic ticket query, index and control index of

other: logistics information, postal courier, driving training information

2, want to clear, we have to classify the features based on user scenarios.

is based on the user’s way of travel information classification, the classification of factual information is based on a variety of. There are a variety of information on the following classification.


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