technology news November 20th afternoon, jointly organized by Dorman, Millward Brown and the second hand system "2014 Mobile Marketing Summit" held today in Beijing. At the summit, each mobile advertising company responsible person believes that in 2013 the country has been able to see traces of the outbreak of mobile advertising, and this year will usher in a full-blown outbreak in this area.
in foreign countries, Facebook mobile advertising revenue in the three quarter of this year, accounting for the proportion of total advertising revenue of up to 49%. This is the domestic mobile advertising industry practitioners believe that is a great good news. Market research agency Millward GreaterChina research director Tan Beiping believes that the domestic mobile advertising may usher in the next year the outbreak.
union CEO Zhang crane also agree with this view. He said that according to the observation of the Union over the past few years, in 2012 advertisers began to test the waters in the mobile advertising, in 2013, the industry has seen some traces of the outbreak. More and more domestic users have been betting on mobile phones and other mobile devices, the value of mobile marketing will become increasingly prominent.
summit, Millward Brown and Dorman also released a "smart" mobile phone App advertising value report. The report shows that the next two or three years, the mobile Internet will show an increase of more than 3 times. Mobile App advertising average visible, saccade and attention is higher than the general PC Banner advertising, which concerns the proportion of more than 40%, is PC times of. The average duration of App advertising is close to 1 second, 6 times of PC. (Li Yun)