CEO (micro-blog) Liu Qiangdong Jingdong (Tencent technology plan)

Tencent technology Jianping, April 10th, reported

Jingdong is to bid farewell to the era of the wilderness. With the Jingdong to billion sales scale forward, staff of over 30 thousand people, Jingdong are trying to abandon some of the factors from the original "rule of man", to the construction of institutionalization and standardization of the transition, Jingdong also show a flexible. Into the 2013 Jingdong not only proposed repair health care strategy, corporate culture has also been placed to an unprecedented height. At the end of March the new domain name not only replace the Jingdong, also called "Joy" Metal Dog cartoon image, opened the prelude to the development of ten years Jingdong second.

this is also different from the image of the past aggressive Jingdong. Over the past few years, with several times in the capital market financing, Jingdong in the electricity supplier arena set off with a reign of terror, not only Dangdang book price war, and Suning launched 8.15 wars, with Tmall forcing businesses "one of two", Liu Qiangdong in micro-blog repeatedly released rhetoric, Liu Qiang East is more like a outlaws of the marshes, tough enough and the lack of flexibility. Jingdong are generally considered to be in line, ready to die.

however, Liu Qiangdong is a typical social elite with people’s University, CEIBS and other qualifications, talking in communication with the Tencent of science and technology, not only quick thinking, and easy-going. Over the past six months Liu Qiangdong does change, no longer frequent release of rhetoric to stir up trouble, but pay more attention to the corporate culture and management. Liu Qiangdong said that the mozhizhemowei crime, done a lot of stupid things in the past. Now with the company bigger, we must have a set of processes and systems, their management style must also make changes, otherwise they are the bottleneck of Jingdong.

"customer first" is the core value of the company mentioned. Liu Qiangdong admitted that the Jingdong company signs of disease,. Jingdong’s reputation in the industry is not as good as the previous start-up period. Of course, at that time only a few dozen people, and now the number of employees is one thousand times that year, did bring management challenges, the overall quality of the team in the fall. To this end, Jingdong this year, the establishment of Jingdong University, the staff will be gradually trained. Jingdong executives in the assessment also explicitly asked senior managers to be more than half of the time on the company’s cultural construction, rather than the past 90% energy are on the business level. Liu Qiangdong himself has never personally trained executives.

Jingdong is no longer as crazy as ever. Liu Qiangdong Tencent technology, said the company’s business base is growing, and then maintain a two fold increase in the growth rate may be disastrous results. In previous years, Jingdong 2/3 is new, the elderly are the 1/3, bringing serious dilution of corporate culture. Jingdong this year, more than the old couple, which makes Jingdong get a good respite, can quickly take advantage of this time to sort out the organizational structure for the second years to lay a good foundation for the growth of ten.

Jingdong employing principles also quietly changed. Over the past few years, Jingdong executives are introduced from the outside, the package >

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