E-commerce refers to the use of electronic means of Commerce, trade and other activities, is the electronic business activities, networking and digital. Its emergence and rapid development have a profound and important impact on marketing. The correct understanding of these effects is of great significance for enterprises to adapt to the new environment, better market segments, the use of advanced marketing tools and methods to meet consumer demand.
, a change of the marketing environment
1, the market has become a global market. The electronic commerce to carry through the network, because of the open nature of the network interconnection, time continuous strengthening, shortening the distance, so that economic activity more and more to get rid of national boundaries, so that the market is rapidly becoming the global market, which for enterprises to provide a broad market potential, while the globalization market requests a kind of fast globalization market by means of marketing, network marketing.
2, reduce market sales links. To complete the traditional enterprise sales through the intermediary layer upon layer, and electronic commerce can make enterprise directly to consumers through the network to deal directly. This has achieved 24 hours a day service, but also eliminates the need for a large number of intermediate links. Due to the reduction of intermediate links lead to reduce the cost of sales of the products, thereby reducing the final sales price, which is not only conducive to the Internet enterprises to expand sales, but also conducive to all these products or services as inputs of the industrial multistage rolling to reduce production costs, and ultimately also benefit consumers.