is very interesting, in the second half of 2007 China online advertising industry at the same time mom (www.alimama.com) and (www.yigao.com) against two advertising trading platform, Ali mother since hailed as the world’s leading Chinese online advertising market, but also to hold high the "billion online advertising trading platform of choice, to make advertising more value" network banner. To be honest this war two for the online advertising market should be in full swing play is incompatible, but, as of today, we see is still in smooth water and not because of them, the on-line change of advertisers on the network and choice, website owners and advertisers together with matching pattern like furnace not too much.
mom in the capital operation, relying on the Ali group’s strong win over a large number of long tail perpendicular and horizontal, strong resources, go buy in to walk out the routine, said Ali’s mother currently has more than 330 thousand small sites and 170 thousand blog site, with more than 900 thousand advertising and covering 1 billion 400 million of the PV, which include a small site near 1/3 China, this burn burn out China webmaster looking forward to spring, now most of the energy of the visible Ali mother in the long tail media expansion. This kind of short term on the main site is "golden wind Xi, is open, but more is Zi Jinhua" Ali mother invisible shackles. We turned to see that it is a billion here scenery how open billion advertising platform, the industry has done a detailed classification, sale network media flagship according to user group divided into business investment circle, China Merchants medical circle, women’s fashion circle, the mainstream IT circle, and small area living area, each of the media circle has accurate classification, quite a bit of focus Jiangnanchun advocated "full circle" means. But people are fantastic against with the integration strategy under the banner of the media belong to Mary billion sibling Yiqifa website alliance is completely the opposite, Yiqifa depends on the long tail site has joined the first web alliance platform position, but to the long tail billion resources compared to less work at mother Ali Baba sorry, this to let people think about and doubt Mary billion gourd sell what medicine is Ali mother to shock,
I think in fact, I think mom first from the downstream (main site) surgery, circle of good variety of grass, sheep or a naturally, and go to the billion Quxianjiuguo way, first from the upstream (advertisers) with the depth of excavation, the needs of advertisers, the media analysis and choose to help advertisers accurately hit the target customers directly to achieve effective propaganda purposes. This seems to the long tail billion to the webmaster is not fair, "chicken and egg" for us is not what can be discussed, we need to be sustainable, long-term advertising revenue, savvy owners if the depth, for the long-term point, see billion the report is well intentioned, could not help but admire the wisdom of the team against combat drills, for there will be fruit, there is, Ali mother completed Ali alliance.