if you want to ice cream store, you first have to rent a good facade, how to rent a good facade? There is a lot of knowledge in it. For entrepreneurs, ice cream stores can not only look at the price of the store, but should consider the cost of rent.
location must be forward-looking. Not all of the "golden city" must make money, sometimes encountered in municipal planning changes, busy location and could become the deserted land.
the different geographical environment, traffic conditions, the structure of the store, the rent will vary greatly, sometimes even a difference of ten times. "Rent" economic benefits.