Vetu led her side to their third straight win over the Cook Islands this afternoon. PNG won 6-2 in front a big home crowd at Bisnin that cheered them home.PNG were given a scare early holding onto only a 2-1 lead at half time as Cook Islands managed to hold off a side that has thrashed its last two opponents. But staying true to their game plan, PNG surged home to score four more touch downs to win the game.
Girona has a hole in defense. The bleeding of goals received does not stop and the concern increases in a Pep Lluís Martí that, despite his changes in the center of the field, the axis of his defense and the goal does not hit the key. The people of Girona already chain nine games (between Liga and Copa del Rey) receiving goals and hence the current bad streak. He has to go back until November 24, 2019, on day 17 against Fuenlabrada (2-0), to see the last time they managed to keep their goal to zero. Since then, neither in the Cup, against a rival of Third (Linares) or against a Second B (Cartagena) could finish unbeaten.In the last nine duels, Juan Carlos and Asier Riesgo have occupied the goal of Girona, and none have managed to leave their goal to zero. And, moreover, in this period, between the two, They have received 15 goals. Which means an average of 1.6 per game. It is an excessively high figure for a group that intends to ascend to Primera. But this fact of receiving goals is not, by any means, exclusive to the last nine days because in the course, Girona has only left their goal to zero in six duels of the 26 disputed. And it is important to emphasize this because finishing unbeaten is synonymous with triumph for the rojiblancos given that, with the exception of the duel against Alcorcón (0-0), in the rest they have added the three points: Málaga (1-0), Las Palmas (1-0), Racing (0-3), Tenerife (1-0) and Fuenlabrada (2-0). These last two were with the current coach, Martí. Touch to secure the goal to avoid losing more points.
Sometime in February, we heard of two major developments in the area of computing. First, International Business Machines (IBM) announced that its supercomputer the WATSON, which has a vast brainpower, will be utilized in Africa to attempt to solve some of the continent’s most pressing problems. Days later, we heard of the QUANTUM COMPUTER from D-Wave Systems, a 13-year old company located in British Columbia. Each of these supercomputers is expected to bring radical changes to our way of living. But can these computers eradicate corruption which is Africa’s biggest problem? In today’s article, I discuss these two supercomputers based on a Time Magazine and BBC report. I begin with IBM’s Watson!The WATSON is being brought to Africa by IBM in a bid to fuel development and spur business opportunities across the world’s fastest growing continent.IBM Watson is expected to improve and transform the agriculture, education, transportation and health sectors in Africa. It uses artificial intelligence to analyze huge amounts of data and can also understand human language. The WATSON’S cognitive capabilities hold enormous potential in Africa. It will help the continent to achieve in the next two decades what today’s developed markets have achieved over two centuries, according to a BBC report.The WATSON/Africa project dubbed, Lucy, after the earliest known human ancestor fossil which was found in east Africa, will cost $100m (£61m) and take 10 years to complete. Its ability to bring transformation to Africa has been compared to how mobile money has transformed banking and finance on the continent; even though this is yet to pick up in Liberia. But how is this transformation going to happen?In the area of agriculture, the WATSON is expected to help by analyzing weather patterns using vast amounts of data and its computational powers. In the education sector, schools with poor or non-existent computer resources could link into the cloud-based system via smartphones or portable devices with internet connectivity to benefit from resources made available by the WATSON. In the health sector, doctors, nurses and field workers could use the system to help diagnose illnesses and identify the best treatment for each patient. The WATSON could also help answer why sub-Saharan Africa currently accounts for 22% of all cervical cancers and suggest new ways to treat and prevent the disease.In the transportation sector, the WATSON will be able to analyze the state of Africa’s roads and its ability to offer routes to avoid potholes could save headaches. And analytics on the state of country roads and congestion levels in cities could prove useful for logistics firms that currently have to negotiate pothole-filled roads and traffic chaos. In other words, if a company like DHL or if the Ministry of Post has a delivery system and uses the WATSON, it will be able to improve on delivery times and schedules.The supercomputer is said to have the ability to help Africa leapfrog other economies. Clever data mining has already proved its worth in Morocco where it has been used to improve how crops are grown by predicting weather, demand and disease outbreaks.The QUANTUM COMPUTER: The QUANTUM COMPUTER has the potential to solve problems that would take conventional computers centuries, with revolutionary consequences for fields ranging from cryptography to nanotechnology, pharmaceuticals to artificial intelligence, according to the Time Magazine.Developed by D-Wave, a small Canadian company backed by Jeff Bezos, NASA, and the CIA among others, the quantum computer currently cost around $10 million a piece. The vast increase in power could revolutionize fields as disparate as medicine, space exploration, and artificial intelligence. But what is the quantum computer?A QUANTUM COMPUTER is a computation device that makes direct use of quantum-mechanical phenomena, such as superposition and entanglement, to perform operations on data. QUANTUM COMPUTERS are different from digital computers based on transistors. They use Qu-bits or quantum bit which is the counterpart in quantum computing to the binary digit or bit of classical computing.The difference between a normal computer and a QUANTUM COMPUTER is that a normal computer has bits and each bit [is either] zero or one. A QUANTUM COMPUTER has quantum bits. These are made out of quantum particles that can be zero, one, or some kind of state in between. In a normal computer, a particular calculation might go through all the different possibilities of zeros and ones for a particular calculation. Because a QUANTUM COMPUTER can be in all the states at the same time, you just do one calculation. So it can be much quicker.Time magazine lists 9 Ways in which Quantum Computing could herald radical changes for several areas including but not limited to the ones that follow:Make air planes Safer by improving on software that is currently too complex for classical computers. Using quantum computing to analyze the vast amount of data collected by telescopes and seek out Earth-like planets or discover new planets. Win elections—Campaigners will comb through reams of marketing information to best exploit individual voter preferences. Boost GDP—Hyper-personalized advertising, based on quantum computation, will stimulate consumer spending. Detect cancer earlier—Computational models will help determine how diseases develop. Help automobiles drive themselves—Google is using a quantum computer to design software that can distinguish cars from landmarks. Reduce weather-related deaths—precision forecasting will give people more time to take cover. Cut back on travel time—sophisticated analysis of traffic patterns in the air and on the ground will forestall bottlenecks and snarls. Develop more effective drugs—by mapping amino acids, for example, or analyzing DNA-sequencing data, doctors will discover and design superior drug-based treatments.The current QUANTUM COMPUTER, the D-Wave Two, of which there are five in existence, is a black box 10 ft. high. Inside is a cylindrical cooling apparatus containing a niobium computer chip that’s been chilled to –459.6°F, almost 2° colder than the Boomerang Nebula, previously considered the coldest place in the universe?Will QUANTUM COMPUTERS look like desktops and laptops any time soon? Think about earlier computers like the ENIACs and others which filled rooms and were very bulky. It took years before we saw the computer as a desktop and laptop. This is the same with the QUANTUM COMPUTER. The very first QUANTUM COMPUTERS will probably fill a room. It’s going to take us a while to get to desktops. What’s going to happen is that we are going to see hybrid computing devices that have a quantum chip and a classAll that has been said about both computers, especially the WATSON which is expected to help Africa will face several challenges if it cannot find ways to eradicate Africa’s most UBIQUITOUS problem; CORRUPTION. Corruption has impacted all of the areas the WATSON intends to address: education, transportation, health, agriculture, politics, etc. It has retarded every level of advancement that Africa should have experienced and it is often perpetrated by leaders, those in authority and even the “ ordinary citizen.” Until the WATSON or any other computer finds a way to eradicate corruption all efforts to bring development to Africa will be just that; another EFFORT!Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)
– at opening of summit for African Descendants– Govt injects $68M into hosting conference hereIn observance of the International Decade for People of African Descent, Guyana is currently hosting the 2018 IDPAD Summit, which brings together more than 60 academics, black activists and other expert speakers from around the world to focus on eradicating the plight of African descendants through the implementation of possible solutions to issues affecting the race.The four-day conference, being held at the Guyana Marriott Hotel under the theme “Where we are, Where we ought to be, How we get there”, opened on Thursday.Among the packed agenda of the forum is the issue of getting Britain and other European nations to pay reparations to the region for the brutal Trans-Atlantic Slave Trade.According to Foreign Affairs Minister Carl Greenidge, acting as President, the theme facilitates realistic reflection on the challenges and opportunities that define the realities of African descendants.“Such reflection, I dare say, should take account of the historical and global legacy of wrongs and moral debt that still demands redress. The ubiquitous impact and lasting consequences of the Trans-Atlantic Slave Trade have been widely acknowledged at a variety of levels, including that of the United Nations. There has not yet, however, been an equal and commensurate effort to fully acknowledged the moral debt, or to make recompense for the indelible scar on humanity that the unmitigated horrors of slavery represent, especially by those that were the prime beneficiaries of the trade,” he posited.Minister Greenidge went on to say that despite insistence that the descendants of African slaves move on rather than dwelling in the past, the call for both reckoning and reparation in monetary and non-monetary forms is one that cannot be ignored, or forsaken, or confused with ultraism.“The call is premised on the principles of justice and ethics. For this reason, CARICOM (Caribbean Community) has committed to the pursuit of this matter, and Guyana strongly enjoins these efforts, including the efforts pertaining to the 10 core principles which are intended to guide efforts at reparation,” the acting Head of State noted.This issue also grabbed the attention of Programme Manager of Culture and Community Development at the CARICOM Secretariat, Hilary Brown, who spoke of efforts at the level of the regional body in its fight for reparation, including the development of the Caribbean Reparatory Justice Programme’s 10-Point Action Plan, which outlines the path to reconciliation, truth and justice for the region’s indigenous and African-descended population.“All of these elements, we believe, constructively address reparatory justice for all people of African Descent, and which must begin with a full formal apology and recognition of the effect of the wrongs committed. It is the view of CARICOM that success in the reparation claim would be a desirable and fitting outcome of the International Decade for People of African Descent,” Brown asserted.The four-day conference will serve as a platform for participants to openly discuss the serious issues facing African Descants, as well as the solutions they envision to address the problems; and ways of implementing these solutions.The IDPAD Summit is being held with the injection of some $68 million from the Government of Guyana, monies that were the subject of incomplete scrutiny during the consideration of the 2018 Budget Estimates.Back in December, Minister of Social Cohesion with responsibility for Culture, Youth and Sport, Dr. George Norton, had failed to give any proper information or details on the organisation, which was listed to receive a cut from the $235+ million that were allocated under the category of ‘Subsidies and Contribution to Local Organisations’ during questioning by Opposition Members of Parliament.The Minister had only explained that the monies would be divided among the sixteen departments within the Culture sector, including Castellani House, National Thrust, Theatre Guild, Linden Museum of Heritage, National Cultural Centre and Decade for the People of African Descent. But when further probed, Dr Norton could not provide any information about the latter organisation that was set to receive $68 million from Government, and had committed to providing the details at a later time.The International Decade for People of African Descent (2015-2024) was proclaimed by the United Nations General Assembly in a Resolution (68/237) adopted back on December 23, 2013. It was subsequently launched by UN two years later, thus commencing the 2015-2024 decade aimed at highlighting issues relating to Africa and its millions of descendants around the world.Guyana had subsequently established a local arm, IDPAD-Guyana (IDPAD-G) Committee, which is the only one of its kind in the region, and has received the support of the Guyana Government.In fact, at the opening of the conference on Thursday, the acting Head of State said President David Granger, who is on State duties in India, has an “abiding interest” in the event.“President Granger has committed to supporting the work of IDPAD, and of the IDPAD-G Committee in achieving the objective of the Decade. The Government has already made good on majority of the agreed commitments, including the approval of resources within the 2018 National Budget for core undertakings identified by the country coordinating mechanism (IDPAD-G),” Greenidge stated.
AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREOregon Ducks football players get stuck on Disney ride during Rose Bowl eventThe ballooning overtime costs for fire and city workers come as Mayor Antonio Villaraigosa seeks to rein in city spending. At the same time, lucrative health and pension plans have spiraled so high that officials say it’s cheaper to pay time and a half to existing workers than hire new ones. “It goes right back to the richness of these plans and whether the city can even afford them,” said David Fleming, a former Fire Commission president who now sits on the Metropolitan Transportation Authority board. “We just can’t keep ignoring the elephant in the room.” Fleming said pension structures based on a city worker’s highest salary year are an incentive for workers to use OT to bump up their annual pay. “No wonder they put in so much overtime … and they may end up living 20 to 30 years. We can’t ignore it any longer,” he said. Despite two years of trying to trim lucrative overtime pay for city firefighters, more than a dozen pulled in $100,000, or more, in OT last year, a Daily News analysis shows. Fifteen of the 17 firefighters earned more in overtime pay than their base salaries, and two made more than $175,000 in OT that bumped their gross pay to more than $268,000 – about $5,000 more than their boss, Chief William Bamattre. With base pay, OT and other pay and bonuses, firefighters and their bosses accounted for nearly two-thirds of the 100 city workers who earned more than $200,000 last year, records show. Twenty-three harbor employees, mainly port pilots, also topped $200,000 as the city’s 100 top-earning workers amassed $21.8 million in pay – $5.72 million of that in overtime. But Bamattre and other city officials defend the firefighter OT, saying it’s critical to ensuring that all stations are staffed 24-7. The department has 3,562 sworn employees but roughly 1,045 daily responders, meaning it essentially needs to schedule nearly 250 firefighters and paramedics at time-and-a-half each day to staff stations around-the-clock, Bamattre said. That – combined with an overall 7 percent increase in staffing and a 9 percent increase in salaries – has bumped overtime for “constant staffing” up 12 percent, from a budgeted $79 million in fiscal 2003 to $89 million in fiscal 2006. Total fire overtime, including discretionary OT, has jumped from a budgeted $94 million three years ago, with actual spending of $100 million, to $104 million this year, with year-to-date spending at $93 million with about two months to go. But Bamattre said the department has reached a “break-off” point at which it is becoming more cost efficient to hire new employees than to pay overtime. He said up to 250 people are being hired each year – the maximum the department can train through its “drill towers” – but eventually additional personnel will be needed to create a pool of 100 firefighters to fill in vacancies and reduce OT. “My belief is it would be cheaper to hire new employees,” Bamattre said. Pat McOsker, president of United Firefighters of Los Angeles City, said the decision to pay firefighters overtime has been the city’s, based on cost considerations. “It’s their system, not ours,” McOsker said. “If they want to reduce overtime, they need to hire more firefighters, and that’s fine with us. It’s their choice, not ours. … We didn’t negotiate any amount. “They have three choices: Hire lots more firefighters, … not provide (as many) services, or use overtime. It’s completely their choice.” Councilman Dennis Zine, chairman of the personnel committee, said that while the OT strains the city’s general fund, it’s a “necessary evil” to ensure public safety. “It’s a tremendous amount of money,” said Zine, a retired Los Angeles Police Department sergeant. “What needs to be done is to hire additional personnel so we don’t stretch those resources to the maximum … to provide public safety.” But OT for firefighters is not the only pay issue straining the city. Overtime for all city employees in the last six months of last year hovered at $200 million, including $140 million for sworn and civilian workers and $51 million for Department of Water and Power employees whose general manager, Ron Deaton, doesn’t get OT but is still the highest-paid city worker at $316,000 a year. In those same six months, sworn firefighters racked up $64.6 million in OT, accounting for nearly 30 percent of their $220 million in total salaries, according to City Administrative Office records. Sworn police pulled down $46.9 million in OT, about 10.5 percent of their $446 million in salaries. Meanwhile, civilian workers got $28.4 million in OT, or 3.8 percent of their $742 million in salaries, according to city records. The city’s top civilian, non-DWP wage earner is Patrick Lynch, general manager of the Los Angeles Coliseum, who made $274,425 last year – $149,425 in regular pay and $125,000 in other pay including bonuses, vacation and sick pay and retroactive pay. Los Angeles Police Chief William Bratton made $263,437. Port pilots – the second-largest group of city employees earning more than $200,000 annually – work at the nation’s busiest container port 24-7 with no breaks for holidays or weekends, said Capt. James Morgan, pilot service manager. “Port pilots are very specialized and skilled individuals who work a very difficult job,” Morgan said. “They jump from a small boat to a Jacob’s ladder (on) huge container, tanker or cruise ships and pilot the ships to their docking area. … “Ship arrivals at the port often spike, quickly outnumbering the pilots on hand. When this happens, off-duty pilots are called in on overtime to handle the ships. Overall, this method of utilizing port pilots on overtime to handle peak traffic periods has proven very cost effective in keeping the commerce of the port flowing,” Morgan said. OT costs on the Fire Department side, however, raised concern at the City Council in 2004, when council members voted to hire as many as 90 firefighters that June to make the 2003-04 recruit class one of the largest in recent history. That came after the Daily News revealed that more than 23 percent of the department’s payroll was estimated to go toward overtime to maintain staffing when firefighters were sick or on vacation. In fiscal 2002-03, seven firefighters were paid $100,000 or more in overtime and 223 others picked up $50,000 or more working extra shifts. Four firefighters earned more than $200,000 in salary and overtime that year. County firefighters also have made similar amounts of overtime, with the Daily News reporting that in 2002-03, more than 940 county firefighters boosted their salaries by more than 50 percent with overtime. While OT has soared since then for the city Fire Department, two new recruit “drill tower” classes also are due to graduate later this year, adding about 100 entry-level firefighters to the ranks. Fire Capt.-Paramedic William Wells said last year OT was driven by firefighters responding to emergencies like the hurricanes on the Gulf Coast and brushfires out of town, as well as vacancies that resulted from not having a recruit class for an entire year. He said that while some firefighters work an “exorbitant” number of hours, it is safe and it is an option in a system where those with the least OT get the first chance to work extra shifts. Often, the most OT is accrued at stations with the least demand so that those working the longest hours don’t have a heavy response load, Wells said. “It has been determined to be safe as to the number of hours; they are part of a team; they are constantly monitored; they have beds and rest,” Wells said. “It’s not like a truck driver who’s always on the road … or a pilot. These are employees who work in spurts.” Wells said there are advantages to having experienced people available to respond in emergencies. But costs also have risen as a result of adding a 10th, “fixed” person to task force stations – those with three fire apparatus – as well as ambulances. City Administrative Officer Bill Fujioka said there is a “breaking point” where it is no longer cheaper to pay OT at time-and-half versus hiring regular employees with benefits and other costs. He said more classes and hiring needs to be done when firefighters start making so much OT. And he noted that there are three Fire Department recruiting classes in next year’s budget. But, he said more is needed. “We should have a relief platoon that’s not assigned to a particular station, then when someone takes a day off … it’s on straight time, not overtime.” email@example.com (818) 713-3731160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set!
A special mass took place at Donegal County Museum, celebrated by Army Chaplin Alan Ward of the 28th Battalion of the Irish Army, Finner Camp, in memory of the late James Duffy, recipient of a Victoria Cross in World War One.Neil Armstrong from the Enniskillen War Museum brought James Duffy’s Victoria Cross back to Letterkenny to celebrate this special occassion.Almost exactly 99 years ago, on the 27th of December 1917 at Kereina Peak, Palestine, Private Duffy and another stretcher-bearer went forward to rescue a seriously wounded soldier. When another one of his comrades was wounded, Private Duffy returned to get another stretcher-bearer who was killed immediately once they went forward to rescue the other solider.Private Duffy then went out alone, under very heavy fire, and managed to get both wounded men under cover and then tended to their injuries.Royal Irish, the official website for Irish soldiers who fought for Britain, say that Private Duffy’s “conspicuous bravery saved both men’s lives.”Click here to see a video of Private Duffy meeting Queen Elizabeth in 1966. Picture Special: WW1 hero Private James Duffy remembered was last modified: November 27th, 2016 by Elaine McCalligShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:Donegal County Museumjames duffysoldiervictorian crossWorld War One
AD Quality Auto 360p 720p 1080p Top articles1/5READ MORE11 theater productions to see in Southern California this week, Dec. 27-Jan. 2Schwarzenegger, who vetoed two previous minimum wage increases, is asking the commission to increase the minimum wage earned by 1.4 million workers from $6.75 to $7.75 an hour. His effort could give him political cover if, as expected, he ends up vetoing bills passed this week by the Democrat-controlled state Assembly and Senate that include the $1 increase but also would require automatic cost-of-living increases in the wage each Jan. 1, starting in 2009. Labor and management literally lined up on different sides to present their arguments at Friday’s 75-minute hearing. They will debate the matter again at a July 5 commission hearing in Sacramento. 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! SACRAMENTO – A state commission hurriedly put together Friday by Gov. Arnold Schwarzenegger will take up to five months to decide whether to boost the state minimum wage and tie it to inflation. The politically charged decision could come just days before the Republican governor faces re-election in November. Schwarzenegger filled the dormant Industrial Welfare Commission with four Democrats on Friday before asking them to approve a $1-an-hour minimum wage increase without the annual cost-of-living adjustments pushed by Democratic lawmakers. Two of the four were originally appointed to the commission by former Democratic Gov. Gray Davis.
Lawson won the invitational mile at the 1971 and 1973 Drake Relays. Lawson’s historic 1971 win was the first individual women’s event staged at the Relays since Wilma Rudolph ran 10 years earlier in 1961 and was featured in Sports Illustrated. Story Links Mastin Named to HOF Lawson still holds the second-fastest time in Colorado State history in both the 1,500 meters and the mile and was the Rams’ first collegiate national champion. Lawson’s accolades include wins at the 1969, 1970 and 1971 Kansas Relays as well as winning the 1,500 meters at the 1971 Phoenix Invitational and the 1972 Southwestern Women’s Indoor Track Championships.She also won the 880 meters at the 1970 Mt. SAC Relays and the mile at the 1972 Bennion Games. Lawson finished fifth in the mile at the 1970 AAU indoor championships, fourth in the mile at the 1973 AAU outdoor championships and fourth in the 1,500 meters at the 1972 AAU outdoor nationals. While at Colorado State, Lawson finished 10th in the 1,500 meters at the 1972 U.S. Olympic Trials and was also a member of three U.S. national teams in international competition. Lawson and her fellow inductees will be formally enshrined in the Drake Relays Hall of Fame during a luncheon April 27. Print Friendly Version Verbeeck Named to HOF The Drake Relays presented by Hy-Vee is set to induct three track and field standouts into the prestigious Drake Relays Athletes Hall of Fame during the 108th running of the Drake Relays this week. Rounding out this year’s Hall of Fame class is pioneering women’s distance runner Barbara Lawson who joins Ford Mastin and Bob Verbeeck as this years inductees.
MISSING: Can you help a distraught Donegal family find their beloved pet dog Elmo who has been missing since Sunday evening?The family have been left devastated following Elmo’s disappearance and fear he may have been lifted as there was no trace of Elmo when the family went searching on Monday morning. Elmo was last seen on Sunday evening in the Legnahoorey area near Kilmacrennan.The owners are desperate to find him and are asking anyone who may have seen them to contact them immediately.If you have spotted Elmo then please contact the owner Padraig NOW on 0879430314.You can also contact us on Donegal Daily via our Facebook page and we can relay the information onto Padraig. Please share this post and spread the word regarding Elmo’s disappearance – hopefully someone somewhere has seen him. MISSING: PLEASE HELP DISTRAUGHT DONEGAL FAMILY FIND THEIR PET DOG ELMO was last modified: September 22nd, 2015 by Mark ForkerShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:news
A Brand South Africa presentation at a recent gathering of marketing academics highlighted the importance of the relationship between nation branding and future of marketing education at tertiary institutions. At a gathering of marketing academia and marketing research professionals at Unisa in Pretoria on 15 and 16 August 2017, Brand South Africa presented an overview of the organisation’s work and how it could assist in developing the future of marketing education in South Africa. (Image: Unisa)CD AndersonAn academic collaboration programme hosted by Unisa’s Department of Marketing and Retail Management was held on 15 and 16 August 2017 in Pretoria. The conference gathered together representatives from 12 South African tertiary institutions, and one from Uganda. Also attending were representatives from Services Seta, various marketing councils, and academic research organisations.The purpose of the programme was to discuss and debate the challenges of marketing education in South Africa. The ultimate goal, through a series of presentations and panel discussions, was to collaborate on a way forward to solving these challenges and ensure the future of the marketing discipline was healthy and successful.Brand South Africa was part of the programme and presented the keynote address on the organisation’s mandate of promoting the country’s reputation at home and abroad, as well highlighting the organisation’s various projects.Opening the gathering, Professor MT Mogale, executive dean of Unisa’s College of Economic and Management Sciences, spoke about ensuring a stable future for the marketing industry through education. The main prerogative of tertiary institutions and marketing educators, he said, was to create employment and turn out strong professional specialists in the industry. “Key goals were training and innovation,” Mogale added, “in order to compete on a global level.”“We need to train and nurture true innovators in the industry – boundary pushers and entrepreneurs who are not only employable but who also can create employment,” Mogale said.He added that the foundation for that ideal lay in the development of stronger curriculums at higher learning institutions. “Educators and academics need to look to future, plan and design a curriculum that is forward-thinking and progressive.”The gathering at Unisa was an opportunity to share ideas on how that can be achieved, Mogale continued, adding that promoting the importance of academic study and finding practical ways to change administrative procedures that would include all South Africans would go a long way to reflecting a true national identity. “I truly wish you all a productive meeting here at one of South Africa’s significant institutions of higher learning,” Mogale concluded.Brand South Africa’s keynote address was presented by Chief Marketing Officer Linda Sangaret.Following an overview of the organisation’s work, its role in reputation building for the country domestically and globally, Sangaret also highlighted Brand South Africa’s various programmes that take “good news” messaging to South Africans. These included the Play Your Part and Brand Ambassador initiatives, as well as the Global South Africans project that focuses on South Africans living and working abroad helping build nation identity around the world with an eye to boosting the country’s economic competitiveness.Sangaret also emphasised the importance of research in Brand South Africa’s work. “We deal in facts not clichés. Research is the core of our work as an organisation,” she said, adding that effectively measuring the successes of nation branding helped focus on better marketing strategies and programmes.Sangaret also highlighted the hugely successful Brand South Africa Master Class initiatives. The organisation regularly gathers government, corporate and media leaders and trendsetters to get a full overview of the concepts of nation branding and country reputation management – covering elements such as research, new programme developments and global branding trends. The Master Classes, Sangaret said, also presented a practical opportunity to tertiary institutions and in particular, marketing facilities, to learn the ins and outs of brand marketing on a national scale.“Master Classes present a unified image and message of the country, backed by strong research and focussed programmes… [the idea] could be beneficial to marketing education, and especially students, as future leaders in the industry, to understand citizen value and the effects of strong nation branding,” Sangaret concluded.The Unisa collaboration programme also included presentations and discussions on topics such as the Africanisation of marketing education, marketing in informal markets and effectively developing an entrepreneurial mind-set in the industry.Source: Brand South Africa, Unisa Department of Marketing and Retail Management Would you like to use this article in your publication or on your website? See Using Brand South Africa material.